About The Store

Thank you for visiting Pink Boulevard! We are a Lilly Pulitzer® Via Shop offering Lilly Pulitzer women’s, men’s, and children’s clothes, shoes, and accessories. My store offers fans of the brand the opportunity to surround themselves with Lilly.

Kelsey Robinson graduated from Clemson University with a BFA in visual arts. She wasn’t sure what she wanted to pursue after graduating, but one day, she contacted Lilly Pulitzer to inquire about opening a Via Shop. Lilly Pulitzer is her favorite designer and she grew up wearing it so it only made sense that she would make a career out of it.

Freshfields Village was the perfect fit for Pink Boulevard because Kelsey thought it was a village that had anything you could possibly dream of having. “My friends and I have always jokingly called Freshfields Village the ‘land of perfect’.”
When she is not at the store, Kelsey likes to paint, fish, and of course, go to the beach.